Consumer rights compose a legal framework upon which companies are held accountable for their actions–thereby they function as a safety net that promotes consumer confidence. Such rights encompass the ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

AI’s prevailing use is to remove friction from the customer experience, but marketers know not all friction is bad despite what consumers might say.

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Q3 2025 Management View Jack Sinclair, CEO, reported earnings growth of 34% year-on-year for the third quarter, highlighting ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading social media marketing platform, today announced it will host a live webinar featuring customer experience expert and bestselling author Blake Morgan in ...