The Internet is covered with banner ads, videos and graphics marketing products and services to consumers based on browsing habits and other factors. Direct Internet marketing is a focused approach to ...

CHICAGO - January 17, 2019 - R.R. Donnelley & Sons Company (RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of Cloud ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

Any advertising campaign that targets a select group of customers and contains an explicit call-to-action is an example of a direct marketing tactic. Direct marketing channels vary depending on the ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

A growing number of large marketers are finding Internet direct-marketing and relationship-building strategies more effective than TV advertising. During a session that quickly became a seminar of ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

Since the start of 2020, Direct Online Marketing has nearly tripled its workforce, indicating potential for more industry growth here. Digital Online Marketing teammates at an event announcing the ...

Healthcare has become an amalgam of medical, financial and lifestyle transactions. As patients, consumers face tough decisions as healthcare morphs into a retail-based direct marketplace. Navigating ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...